Pepsi launches a new brand marketing initiative with a series of non-fungible tokens (NFTs)

PR
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Why we liked this article

  • Pepsi drops free NFT
  • The brand uses its associations and history in music to drive themed ‘Mic Drop’ genesis collection
  • The Pepsi Mic Drop NFTs will be grounded in variations of a microphone visual and inspired by iconic Pepsi drink flavors.
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