Key study shows the impact of the IKEA effect in influencer marketing

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Why we liked this article

  • For an influencer marketing campaign to be effective, you need to both engage your audience as well as get them to interact with the content.
  • The IKEA effect occurs when the consumer believes that they have contributed time to the creation of something.
  • Content that is co-created between an influencer and their audience will be valued more highly.
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