Is ‘futurestalgia’, the key to engagement with Gen Z?

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Why we liked this article

  • Gen Z ( ages 10- 25) are engaging with the nostalgia of the past which is mixed this is then re-invented in a modern way. Taking into account matters the demographic deems to be important such as sustainability and inclusivity.
  • Social media is forefronting this trend seeing the GenZ participate in the creation of content. While social listening can Forecast the next comeback within the trend.
  • Brands taking advantage of this trend are evoking a welcoming sense of nostalgia while forming a bond with their Gen-Z audiences.
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