Instagram is testing a full-screen home feed

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Why we liked this article

  • Instagram is set to capitalise on TikTok success with a 9×16 full-screen primary feed. This will push the platform toward video content.
  • This is going to see a decline in picture-based social media marketing. While video and story-based content is favoured by the full-screen algorithm.
  • Paid media in the form of short video content is going to rise as monetization options on Reels become more prominent with the new algorithm.

image credits: instagram

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