Why brands are paying thousands for crypto domain names

Digital
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Why we liked this article

  • Major brands are investing heavily in securing their Web3 domain suffixes to ensure they have early brand dominance in this much-hyped area of digital marketing.
  • Paying large amounts for the Ethereum Name Service (ENS) illustrates that ENS names are the established suffix in Web3—as a result of Ethereum being the most popular Web3 blockchain.
  • There is a strong marketing opportunity to use this as a way of removing fraud and building trust with consumers, by providing a secure means of purchasing directly from the brand.
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